Red Giant Summer Sale—40% Off Everything

Everything at Red Giant is 40% off, today only, with the coupon code summer40. This sale only happens once a year. It’s a great day to pick up the new Color Suite (which contains Colorista II and Magic Bullet looks) and Shooter Suite (with BulletProof and PluralEyes).

From the blog:

But it gets even better. Thanks to our new “Make Your Own Bundle” option, the more you add to your cart, the more you’ll save!

Here’s how it works for today only: Start with 40% off everything – then increase your discount by adding more than 1 item to your cart. Every item you add (up to 4 items) gives you an additional 5% off.  If you add 4 items to your cart (even full suites), you’ve earned 20% off the sale price. That brings you to 52% off!

The sale ends tomorrow, August 21, at 8:00 AM PDT, so get on it!

Prolost Burns v1.6

After I released Prolost Burns, some folks urged me to rebuild it as a “Custom Effect” preset. This is a feature in After Effects that allows you to use XML to create something that looks exactly like a real plug-in, but with no actual guts of its own.

The XML editing happens in a file hidden within the After Effects application package. It’s not something most users will ever touch. I wouldn’t have regarded this as approachable without help. Batchframe features a wonderful tutorial on creating “Pseudo Effects,” another name for Custom Effects—as well as a rather amazing interactive tool for building them. Just design your interface and then press a button to get the XML code.

Now Featuring Errors

If you save a preset from one of these Custom Effects (presumably with some expressions and/or other effects to perform the actual awesomeness), and then apply that preset on a machine that doesn’t have the edited XML file, another After Effects feature kicks in—the ability to show the UI for a missing effect. Since the UI is all we need, a missing effect is as good as an installed one, with the one exception that the user will see a “missing effect” error when they apply the preset.

At first, I felt that this rather deplorable user experience was a dealbreaker, but I passed the Custom Effect version of Prolost burns to a few willing beta testers, and they unanimously reported that the advantages outweighed the inconvenience of the error message.

Those advantages range from purely aesthetic to quite practical:

• The preset sure looks nice. Even with a big “Missing:” in front of its name, it’s lovely to have all the controls under one “effect” that looks just like a big-boy effect.
• This consolidation isn’t just pretty though. It allows you to easily copy/paste settings from one layer to another (if both have the preset applied).
• You can also reset the preset to the default values I set. In 1.0, you’d have to reset the sliders one at a time, and they’d revert back to the After Effects defaults rather than mine.
• I can control the functionality of the sliders more, by limiting their ranges and determining whether they can be keyframed or not.
• I can create groups of controls that can be twirled open and closed individually.
• I can create a pop-up menu of options. Which I did for Burns, and I really like the results.

While I understand why After Effects is reporting these effects as “missing,” the truth is, there’s nothing missing at all. A missing effect is simply a shell of sliders with no innards, which is all the Custom Effect ever was in the first place. I’ve contacted Adobe about this issue.

Beer

Clearly I’m having fun with this little experiment of packaging up my household presets and selling them (and supporting them) at a fair price—something I only regard as possible thanks to the simplicity and power of the Squarespace 6 e-commerce platform. I’m planning a post about that whole process soon, because part of the experiment is sharing the results with you and maybe even inspiring you to do something similar.

See, I don’t really look at this as me selling you stuff. I see it more like we’re all a community of creative folks, making cool things, sharing them, and buying each other a beer here are there. In a world where we might buy a $2 weather app based on a screenshot and the promise of a slightly prettier way of avoiding sticking our heads out the window, it’s nice to know that so many of you feel comfortable sailing a few bucks off into the ether, with the trust that a useful thing will come zinging back to you in return.

So check out Prolost Burns v1.6. That’s right, it’s now up to 1.6, even though it’s 1.5 that you see in the video. Version 1.5 switched to the Custom Effects model and added the pop-up with four scale options. Version 1.6 adds an option called “Natural Scale.” This uses an exponential scale curve to make the zooming animations more perceptually uniform over time. It defaults to On, because it’s, like, a million times better than a simple linear scale curve.

Free Upgrade

If you bought version 1.0 or 1.5, the upgrade to 1.6 is free. Just reply to your order email and I’ll hook you up, as quickly as I can.

Note: If you’re upgrading from 1.5 to 1.6, don’t use 1.6 in existing projects that feature 1.5. Since the missing effects have the same matchname, you’ll experience conflicts. Maybe in the future I’ll include version numbers in the preset names to avoid this—like I said, it’s all a big experiment.

An experiment that’s successful enough that I already know what the next batch of presets will be, and they are so insanely cool that I can barely contain myself!

Get Prolost Burns v1.6 now on the Prolost Store, and don’t forget to throw the free DV Rebel Tools in your cart while you’re there!

Cinefex Classic on Kickstarter

Cinefex needs your help to make something great.

The first issue of Cinefex I bought had Robocop on the cover. It was bagged and boarded at Dreamhaven Books in Minneapolis, and I remember thinking it was expensive, and really fancy. I read it cover-to-cover, not understanding much of anything I was reading. When I got to the end, I read it again.

The Robocop article still stands out as one of my favorites. I went back and read it several more times, and with subsequent issues providing context, each new reading brought new understandings. It’s not only where I learned about zirc hits and methylcellulose, but also where I learned about Paul Verhoeven’s philosophy about violence in movies, and how an MPAA-ordered cut-down of the film’s more violent scenes had the unintended effect of transforming satirical, intentionally over-the-top violence into just plain violence. This wasn’t just an article about how some visual effects were accomplished. This was a juicy, practical essay on the filmmaking process.

Cinefex is still great, but nothing they’ve printed in recent years matches the infectious, inspirational glory of the back catalog. Here are some tidbits I remember to this day:

• The elevator shaft that McClane throws the explosives down in Die Hard is a miniature, built in forced-perspective. This was, in part, to allow the model to be smaller—but the real, ingenious reason for the perspective trick was to make the explosion seem to accelerate up toward the camera.
• When filming the motion-control miniature of the flying Delorean landing in the rain for Back to the Future II, the model was covered in vaseline, which was smoothed and re-stippled with a toothbrush on every frame, to simulate the wet car being pelted by raindrops.
• Speaking of crazy stop-motion, in Robocop, ED–209’s machine-gun fire was animated by hand, as an in-camera effect. On each frame with gunfire, Tippet’s crew would shut off the set lighting and the rear projection, insert a tiny light bulb into the miniature gun barrel, hand-sculpt a cotton muzzle flash over the bulb, and re-expose the frame.

The deceptively minimal writing in these articles made these ideas and techniques seem not only understandable, but downright doable. Every issue would light a fire in my brain that could only be doused in my backyard, with a Super 8 camera, a cable release, and probably some unsafe household chemicals.

This was my education in visual effects. Cinefex is the reason I didn’t sound like an idiot when applying for film school, and for my first job.

When I landed my dream job at ILM, I thought maybe I’d “made it.” It was when I was first interviewed for a Cinefex article that I knew it was true.

Cinefex launched a great iPad version of their magazine last year, and each time I launch it, I see that floating wall of covers, and wish that I could have my dog-eared, worn-away back issues in this searchable, slick format.

And that’s exactly what they’re going to do—but they need our help.

Cinefex Classic is a Kickstarter campaign to bring the Cinefex back catalog to the iPad. There are ten days to go in the campaign, and they are close. Let’s get them to their goal so we can all have access to this amazing archive.

Update on Saturday, August 10, 2013 at 9:16AM by Stu

They made it!

BulletProof Is Here!

Red Giant BulletProof is live!

Major congrats to the entire team at Red Giant. It’s truly been inspirational to watch them build this amazing app.

We made BulletProof because we needed it. It’s a filmmaker’s tool built by filmmakers. For real.

You’re on set. You’re shooting like crazy. Everyone’s asking you a hundred questions. You need to know that you got the shot. You review it. It’s perfect! But the first half of take one is the best, as is the second half of take three. You make some quick notes. Boost the contrast and warm up the shot. Pop in a few quick in and out points and check continuity instantly in a playlist. Circle that take. Rate it five stars for good measure. Copy/paste that warm, contrasty look to every clip.

All in seconds, all on your laptop, all using an interface that works the way your brain does and gives you confidence that your shots will make it home safe—as will your creative take on them.

The footage is checksum-verified and redundantly backed up. The clips you export drop right into your editor’s NLE with all those keywords, notes, and markers intact.

Where has this been all our lives?

BulletProof is available on its own, or as part of the new Shooter Suite, which also contains PluralEyes. Looks, Colorista, and the other Magic Bullet color correction tools are now bundled together as the Color Suite. If you have questions about how all this works, check out the helpful blog post over at Red Giant.