Tools

Slugline. Simple, elegant screenwriting.

Red Giant Color Suite, with Magic Bullet Looks 2.5 and Colorista II

Needables
  • Sony Alpha a7S Compact Interchangeable Lens Digital Camera
    Sony Alpha a7S Compact Interchangeable Lens Digital Camera
    Sony
  • Panasonic LUMIX DMC-GH4KBODY 16.05MP Digital Single Lens Mirrorless Camera with 4K Cinematic Video (Body Only)
    Panasonic LUMIX DMC-GH4KBODY 16.05MP Digital Single Lens Mirrorless Camera with 4K Cinematic Video (Body Only)
    Panasonic
  • TASCAM DR-100mkII 2-Channel Portable Digital Recorder
    TASCAM DR-100mkII 2-Channel Portable Digital Recorder
    TASCAM
  • The DV Rebel's Guide: An All-Digital Approach to Making Killer Action Movies on the Cheap (Peachpit)
    The DV Rebel's Guide: An All-Digital Approach to Making Killer Action Movies on the Cheap (Peachpit)
    by Stu Maschwitz

Entries in biz (11)

Friday
Apr112008

The Orphanage Brings VFX And DI Processes Together With Film Master

Straight-up press release for now, more thoughts and analysis of how this relates to prior musings later.

Top visual effects studio The Orphanage has purchased its Film Master finishing system to extend its creative and workflow management services to include DI and colour grading.

With Film Master, The Orphanage is able to harness artistic talent more efficiently and eliminate re-work across the VFX and DI processes for both film and commercial work.

The upcoming Frank Miller film The Spirit, shot with the Panavision Genesis camera, is the studio’s first project that leverages the Film Master. The Orphanage is the lead VFX studio on the film, managing the creation of effects by a number of facilities, and will also perform the final DI/colour grade. On the VFX side, the Film Master is the central repository where all of the VFX work comes together. The system is located in The Orphanage’s San Francisco studio, where it is implemented on the studio’s SAN and has access to all VFX assets for real-time playback and manipulation.

Stu Maschwitz, Co-founder, VFX Supervisor and Director at The Orphanage, said, “If a vendor gives me a shot that’s 99% there, rather than send it back and ask them to perfect the color, I can do that work immediately and potentially have a final shot instead of needing another iteration. Because that shot can then be used in the DI as is, because we’re using Film Master for both processes, it also solves that huge frustration of having VFX artists slave over the look of a shot only to have it re-created again in DI.”

With its comprehensive grading and conforming toolset and modular control panels, Film Master fit The Orphanage’s need for a full, high-end system. Maschwitz said, “We evaluated a number of systems looking for the best combination of a software system with a hardware interface, and an approach that was familiar and comfortable for high-end colorists. Every time I looked under the hood of Film Master I liked what I saw. The way the tools work, the order they’re presented in, how they interact with the panels – it’s all incredibly well thought out.”

Simon Cuff, Digital Vision President and COO, said, “The Orphanage’s implementation of Film Master pulls together two highly creative processes—VFX creation and DI—which are typically serial, and combines them to enhance the creative elements and increase final quality. Film Master offers the most complete set of conform, grading, finishing and image enhancement tools that make it an ideal platform for the converging VFX/DI workflow.”

Wednesday
Apr092008

Vegas baby, Vegas

One week from right this minute I'll be rappin' keynote-style at NAB.

A Million Dollar Look on a Thousand Dollar Budget!
Wednesday, April 16, 1:00 p.m. – 2:30 p.m.
Las Vegas Convention Center S222/223

Today’s flexible hardware and software are offering opportunities to create high-quality productions for theater and broadcast on very reasonable budgets. If you love to create projects independently, this is the session for you.

Executive Panelists
Dave Basulto, CEO, Clarity Pictures
Alex Lindsay, Founder, Pixel Corps
Taylor Wigton, Director of Photography, 447 Productions

Keynote
Stu Maschwitz, Co-founder and Chief Technology Officer, The Orphanage
Moderator: Brian Valente, Partner, Redrock Micro

Sunday
Apr062008

OK Blu-Ray, you won. Now where are the movies?

This splash image for the Netflix Blu-Ray page has not changed in three weeks. I still have not succumbed to the pressure to re-live The Devil Wears Prada in 1080p. It’s time for some new movies.

When I bought my Playstation 3 I couldn’t wait to buy some fun disks to try out. I wound up standing in the aisle of Best Buy for half an hour growing depressed.

Today I was back at Best Buy and the situation is the same. One new movie caught my eye—I Am Legend. But I decided it wasn’t worth $35 plus tax. It’s next in my Netflix queue anyway, and it’s only $19 on Amazon.

I’m happy that the HDDVD/Blu-Ray battle has ended, but the war is far from over. Downloads could still win the hearts and wallets of consumers, which scares me because the quality sucks, and they lack special features.

You won Blu-Ray, now start acting like it. But don’t get cocky, and don’t go thinking we’re a captive audience with no other recourse than to spend double a DVD price on a new release. Give us the movies we want at a price that makes it a no-brainer to eschew iTunes rentals and other, less scrupulous options.

EDIT: Gotta have Hitch now? Amazon has a buy two, get one free deal on Blu-Ray disks.

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