Venomocity

Last year I had the great fun of working with the Phoenix-based agency Riester on a series of three anti-smoking spots for the Arizona Bureau of Tobacco Education and Prevention. The finished spots were held up briefly, but finally airing in Arizona. Here are all three—click through to view them in fancy YouTube HD (link is below and to the right of the movie)!

You may notice that some of the footage appears to be hand-cranked. In fact, the entire spot was shot on the Panavision Genesis, a camera that quite prominently lacks a hand crank. So my DP (the brilliant Carlos Veron) and I shot the hand-crank sections at an even 50 fps (the Genesis's max), and then editor Gregory Nussbaum (of Pictures in a Row) and I ran the shots through the very same hand-crank After Effects project that I included in The DV Rebel's Guide.

Of course, some of the hand-cranked shots contain visual effects (supervised by Ryan Tudhope). As I told the crew at the kickoff meeting, it's not a Stu job unless we're doing something annoying with time. Ryan's animators actually worked at 50 fps on the original plate, and then rendered only the frames called for by the hand-crank retiming curve. This allowed them to be as surprised and annoyed by the hand-crank effect as the live action crew!

By shooting at 50 fps, we got smoother 24p results from the hand-crank effect, as it had more frames to pull from. You can do the same if your camera has a 60p or 60i mode (50 for PAL), as most do. All of this is explained in The Guide.

Carlos also shot wide-open much of the time. The combination of Super35 sensor, overcranking, and wide dynamic range (since we'd be shooting outdoors in direct sun) meant that the Genesis was really the only digital camera I felt we could use for this campaign. We almost didn't get one, which would have meant resorting to, gasp, film!

Orphanage colorist Aaron Rhodes graded the spots in Film Master, creating LUTs that the VFX artists used to preview their work with propper color. We used much the same workflow as we did on The Spirit.

These spots have everything I love, performance, cinematography, and a worthwhile message. I'm proud of them and delighted that I can finally share them with you. You can also watch them in their native habitat on the very cool web site developed to anchor the campaign: venomocity.com.

Spirit Press: Film & Video

If you haven't heard enough about how I finally got to do that thing I was talking about, Debra Kaufman has written an excellent article for Film & Video called The Spirit Closes the Distance Between VFX and the DI.

The Spirit, directed by Frank Miller and based on the Will Eisner comic book series, points the way toward a new integration of digital production and post. That’s thanks to The Orphanage, a VFX/production company in San Francisco and Los Angeles, and its co-founder Stu Maschwitz, the movie’s second unit director and visual effects supervisor. “Every movie is a collaboration between visual effects artists and the DI artist, but they never meet and they never see each other’s work,” said Maschwitz. “They get approved in a vacuum. The colorist doesn’t get to pass any wisdom back to the VFX artist, and the VFX artist thinks, ‘We’ll color this in post.’ It’s an important collaboration that’s broken. We’re still scheduling the DI at the end of the process, approving visual effects shots before we’ve thought much about the digital intermediate."

With The Spirit, Maschwitz saw an opportunity. “I thought, here’s a chance to put my money where my mouth is,” he said. “Because of its principle creative, the movie is going to be a visual feast. I wanted to put into practice some ideas about how to better integrate those two really important processes: visual effects and DI.”

Spirit Press: Screen Daily

Are you sick of these yet? Here's an article on Screen Daily about, er, "The VFX genius behind The Spirit."

As for himself, meanwhile, Maschwitz, who is also an experienced commercials director, is developing his own screenplays and hoping for the chance to direct a feature. Making his second-unit directing debut on The Spirit, he enthuses, "was about as much fun as one can have within the confines of the law".

Spirit Press: Current TV

Gabriel Macht plays The Spirit. His brother Ari is a producer at Current TV. They decided to team up and interview me for a Current Tech piece on The Spirit's visual effects.

As the film's Second Unit Director, I would occasionally get to work with Gabriel, especially when stunts were involved. This meant that for the first few weeks of shooting, Gabriel came to associate me with being covered in mud, strapped into a harness, hung from wires, and slammed in the crotch with a giant wrench.

This video, I believe, is his revenge.