Live Unicorn Coverage

Today promises to be a big day. At 3pm PST, Canon will make a product announcement at Paramount Studios in Hollywood. And although the slogan above is theirs, presumed to indicate a digital cinema offering of the kind we’ve been begging them to create, it could equally describe the state of the insular community of future-camera fanatics following Canon’s invitation. Jim Jannard of Red responded by declaring an event of his own later that same evening. At 6pm tonight, the details of Red’s long-awaited (and NAB-demoed) Scarlet will be revealed, possibly having been tweaked to better battle Canon’s offering, but not so much as to prevent Red from taking orders.

Then came the speculation. And the expectations. There’s a great summary of the Sturm und Drang over at FreshDV.

The venerable Mike Seymour will be covering both events and live-blogging them at fxguide. That’s where I’ll be watching.

Update on Thursday, November 3, 2011 at 12:14AM by Stu

Oh, and something from Avid too. Reister here for a 1PM EST webby-streamy thing.

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Update on Thursday, November 3, 2011 at 3:04PM by Stu

Fxguide is having server issues, but engadget is covering the event and surviving so far. You can also follow @fxguidelive on Twitter for updates.